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Shantell Bancroft is a Barbadian, British born Fashion Designer based in London UK. She has been drawing, painting, designing & sewing for over 20 years. She studied A-Level Art & Design at LA SWAP Sixth Form college in North London. Leaving there in 1999, she went on to attend Goldsmiths University in 2000 gaining a BTech National Diploma in Art & Design. At Goldsmiths, she was able to let loose. Her tutors embraced and encouraged her to blend art and garment construction.
Shantell went on to study at the Kent Institute of Art & Design, ( now UCA) graduating in 2004 with a BA in Fashion Product Development. Shantell is Inspired by Barbados, the Bajan lifestyle, West Indian culture + heritage, Tribes of the Caribbean, nature, the power of play and experimentation.
She went on to work in simultaneous roles in 2005-2007. A Production / Studio Assistant to Jon Jourrou at Seirra Designs - a House Of Fraser luxury womenswear concessions brand. At the Arcadia group- a freelance Design Assistant to the Menswear Design Manager for street brand Burton Menswear. In 2009 she continued her experience within design - assisting Fashion Designer/founder Christine Mhando at ChiChia London. Shantell began building her own company in 2009. In 2011 she established her label The Urban Tiger.
The total invisibility of the Caribbean aesthetic in high street clothing brands +well known department stores has grinded Shantell's gears since she was first attracted to the ideas of becoming fashion designer in the early 90's. Then in 2012 she began working on a collection of printed garments, personally inspired by her experiences + adventures in Barbados.
Frustrated after many fruitless weeks in pursuit of sourcing printed fabric which represented the West Indies, she decided to solve the problem by designing the fabric herself. Illustrating her own textile prints. That frustration was the tipping point which led to Shantell's decision to completely centre her design aesthetic on the heritage + culture shared between the Islands of the Caribbean + shift her business towards serving West Indian women, who crave to own fashion inspired by the Caribbean. Her mission is to make Caribbean design more accessible and aknowledged by mainstream media & the UK fashion industry.
Contact Shantell mailto: firstname.lastname@example.org .Please use the subject line 'Interviewer Submission' . In your message, please include a little bit about yourself, the animal which best describes your character, the context of the interview, links to your website / blog / podcast, previous interviews, social links.
Please only get in touch if you wish to interview Shantell.